Live blogging from Confab, my content strategy home! Although I missed out on the workshops yesterday, Twitter kept me well informed of some highlights:

@trisaratopsRAWR: If you can find users who love your brand but hate your website, you won’t be able to find them for long.

@ellawilla: If your content is not there to do something for the user then it is taking up space

@fancymilk: Write in plain English. It’s not “dumbing down,” it’s respecting people’s time.

@kathleen_eliz: SEO keywords should match user search terms, not yours.

@erikareynolds: Designers can move forward without actual content if they have proper content models

@adriennematt: You should be able to name your Persona’s objectives, orientation and obstacles

@gigigriffis: If people can’t get to your content, it basically doesn’t exist.

@kathleen_eliz: Deal with content from the beginning. Content and design should work together. Create an organic style guide

@gigigriffis: All caps slow down reading by about 15%. (In addition to making people feel shouted at.)

@Social_Em: The purpose of testing is not to reach statistical significance, it’s an ongoing process to continually improve your content

@gigigriffis: Put what people already know in the left column of the table. A table is a series of if-then sentences, says – @GinnyRedish

Enough of yesterday. On to today, Day One of Confab!!