Personalization in Practice

As I sat in Kevin Nichol’s session on Content Strategy for the Customer Journey: Personalization Done Right this afternoon, I received an email. It was from Confab.

Kevin had just finished telling us how important email communication is, and how effective it is to engage users via email. It was as though the Confab email campaign heard him, and set out to prove him 100% right. The email was (as always) considerate in tone, to the point, and valuable to me at this exact moment.

Thanks so much, Confab!

ConfabEmail

About Marli Mesibov

I believe health is inextricably linked to economics, education, and wellness. How does content strategy impact health? Patients can't care for a chronic condition if they don't understand what their doctor is telling them. They (we!) can't take the medication if the pill bottle makes no sense. And they can't make health improvements unless they are motivated to make lifestyle changes. You can find me at Verily in Cambridge, MA, on Twitter as @marsinthestars, or speaking at UX and content strategy conferences. I am passionate about improving the lives of people around the world.

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