Live from Confab: Getting the User-Generated Content You Want

Getting the User-Generated Content You Want, by Vanessa Gennarelli

Right to the Point: How to get Great User-Generated Content

provide stellar sample copy
sweet inline help copy
create spiffy resources (for users to read)
engage users by connecting to what they like
- If your users speak French and work with kids, don’t ask them to share content about swimming.
- Ask them to share content on being bilingual, or on educational activities

Sorry for so few notes – we spent most of the session as a workshop, creating interfaces for user-generated content.

About Marli Mesibov

I believe health is inextricably linked to economics, education, and wellness. How does content strategy impact health? Patients can't care for a chronic condition if they don't understand what their doctor is telling them. They (we!) can't take the medication if the pill bottle makes no sense. And they can't make health improvements unless they are motivated to make lifestyle changes. You can find me at Verily in Cambridge, MA, on Twitter as @marsinthestars, or speaking at UX and content strategy conferences. I am passionate about improving the lives of people around the world.

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