Author Archives: Marli Mesibov
Summer Podcasts: Content Design
Covid changed my professional brand. After 7 years of conferences, webinars, podcasts, and weekly blogging, the world changed. There were no more live conferences. Online conferences left me feeling disconnected. I’ve always been inspired by our peers in the Content … Continue reading
What can we do with AI?
AI is the hot new thing – in healthtech, and everywhere else, as far as I can tell. But I’ve noticed many people using the term “AI” to mean different things. I think this comes down to artificial intelligence being … Continue reading
Bringing together Marketing and Product
This is not just a love letter to Strava. It is also a celebration of good Marketing and Product collaboration… and a warning of what can happen without that collaboration. Warning: marketing without personalization As a longtime Strava subscriber, I … Continue reading
Myths and realities of starting a content design team
I’ve now built content design/content strategy teams from the ground up at three different organizations. In that time I’ve learned a lot. Here are 3 myths that I’ve seen – and believed – and would like to correct. Myth #1: … Continue reading
A fresh take on content design
The trees are stunning in Boston this spring. Friends and family tell me the dogwoods and cherry blossoms are blooming more fragrantly and abundantly than usual. But I think there’s more to it. Last spring I had ACL surgery, and … Continue reading
How Twitter Won My Heart
Many years ago, I wrote an article entitled “What’s Wrong with Twitter?” The article was never published, in large part because I couldn’t come up with a strong thesis. All that I knew for certain was that this particular form … Continue reading
Twenty Things I’m Glad I Learned On My Own
There are plenty of articles telling us what authors wish they had known in their early twenties. But to be honest, I’m grateful for what I didn’t know then. It’s been fun learning along the way. So, here’s my list. Twenty things … Continue reading
UX and IXD
What is the difference between user experience design and interaction design? Many people ask the question, and for every question there are infinite answers. As such, there’s been a fascinating discussion taking place on LinkedIn over the past few weeks, … Continue reading
Knitting: The Web Design Metaphor
I rarely think about web design, UX, or content strategy when I’m knitting. In fact, I knit as a way to zone out and think about anything but work. But this weekend, while working on an owl hat, I was struck by … Continue reading
Sage Green Afghan
It’s been awhile since I completed a knitting project. Aside from two new mobiles for two new mothers in my life, this is the first project I’ve completed since January!
Marli Mesibov: Content Strategist & Writer 