Author Archives: Marli Mesibov

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About Marli Mesibov

I believe health is inextricably linked to economics, education, and wellness. How does content strategy impact health? Patients can't care for a chronic condition if they don't understand what their doctor is telling them. They (we!) can't take the medication if the pill bottle makes no sense. And they can't make health improvements unless they are motivated to make lifestyle changes. You can find me at Verily in Cambridge, MA, on Twitter as @marsinthestars, or speaking at UX and content strategy conferences. I am passionate about improving the lives of people around the world.

Alphabetical, Unintentional, URL Acrostic

The great and powerful Margot Bloomstein wrote a thought-provoking article on what I like to call “anecdata.” Anecdotes, which too many people confuse with data. She concluded her article with a “personal acrostic,” which in turn was inspired by Josh … Continue reading

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UX Kitteh

My inner Grammar Nazi has always cringed at I can Haz Cheeseburger memes, but my love of UX humor trumps that today. Last week, I experienced the wonder that is UX Kitteh, shared through Twitter by Christina Wodtke. Then I … Continue reading

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The Autumn Schedule

September and October are busy months for me! You can hear me speak at: CS Forum “What’s in a Story? Creating Powerful Stories” September 11-13 Helsinki, Finland

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It’s Not What you Write, It’s Who you Write for

Any new business has to ask themselves: “what should we write about on our website?” More specifically, many companies find themselves saying “Let’s start a blog! Now, what should we write about?”

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Why do bad websites happen to good people?

“It used to be that the writers read their own work. But he had changed that. Many a bad paper was praised because its author was a dramatic reader.  And many a possible literary treasure was lost to the world … Continue reading

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A Method to the Madness

“Websites still have the same problem they’ve always had: Writing good, consistent content that people care about is hard.” – Justin Jackson (@mijustin on Twitter) It’s very chique right now to acknowledge that our job is hard. We’re not wizards, and … Continue reading

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A Confab Recap

I know, I know, I’ve already written quite a bit about Confab. But to be honest, it’s such a great conference that it’s hard not to geek out over it. Here marks the end of my official Confab 2013 Recap, … Continue reading

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35 Skills I Left off my Resume

Inspired by Kirstina Bjorn’s recent post of 27 skills she keeps off her resume, which was in turn inspired by Josh Gondleman’s list of 50 skills he keeps of his resume, here is a list of skills I keep off my resume: Continue reading

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Live from Confab: Getting the User-Generated Content You Want

Getting the User-Generated Content You Want, by Vanessa Gennarelli Right to the Point: How to get Great User-Generated Content

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Live from Confab: Content Strategy for Social Media

Rules of Engagement: Content Strategy for Social Media, by CC Holland Bad reasons to use Social Media: Everyone else is doing it. We want a social strategy (“Social” is NOT a strategy!)

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