Author Archives: Marli Mesibov

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About Marli Mesibov

I believe health is inextricably linked to economics, education, and wellness. How does content strategy impact health? Patients can't care for a chronic condition if they don't understand what their doctor is telling them. They (we!) can't take the medication if the pill bottle makes no sense. And they can't make health improvements unless they are motivated to make lifestyle changes. You can find me at Verily in Cambridge, MA, on Twitter as @marsinthestars, or speaking at UX and content strategy conferences. I am passionate about improving the lives of people around the world.

Live from Confab: Winning the Work

Posted on June 5, 2013 by Marli Mesibov

Winning the Work: Making the Case for Content Strategy, by Ahava Leibtag Think Through Distribution Choose the content format for your information ex. Blog post, White paper, Video, etc Choose your distribution vehicle ex. “Content is King” is the information, … Continue reading →

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Live from Confab: Creating Content with Experts

Posted on June 4, 2013 by Marli Mesibov

The last talk of the day was I Don’t Have Your Ph.D.: Creating Content With Experts and Specialists, by Amanda Costello Step One: Meet everyone. Don’t put it off. Step Two: Hire them – tell them they are officially part of the … Continue reading →

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Live from Confab: Personalization Done Right

Posted on June 4, 2013 by Marli Mesibov

Session #3 today was Content Strategy for the Customer Journey: Personalization Done Right, by Kevin Nichols To personalize content effectively, first ask:

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Personalization in Practice

Posted on June 4, 2013 by Marli Mesibov

As I sat in Kevin Nichol’s session on Content Strategy for the Customer Journey: Personalization Done Right this afternoon, I received an email. It was from Confab.

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Confab, my home away from home

Posted on June 4, 2013 by Marli Mesibov

Live blogging from Confab, my content strategy home! Although I missed out on the workshops yesterday, Twitter kept me well informed of some highlights: @trisaratopsRAWR: If you can find users who love your brand but hate your website, you won’t be … Continue reading →

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Irish Road Signs

Posted on May 28, 2013 by Marli Mesibov

A long time ago, when I was new to the world of UX and trying to find connections to user experience everywhere I went, I wrote an article highlighting the usability of Mozilla’s Spanish-language website. I was struck by their … Continue reading →

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Vacation

Posted on May 14, 2013 by Marli Mesibov

I’m spending the week in Barcelona, and next week I’m off to drive around Ireland. Photos to come soon.

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Reflections on Teaching

Posted on May 6, 2013 by Marli Mesibov

I was maybe 6 years old when I got the idea that my mother’s classroom would someday pass down to me. Like a queenship, I would accept my role as the next teacher in the long line of teachers that … Continue reading →

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Today marks the start of Week 2 with my game/UX design students at NuVu studios. The students – all sophomores and juniors from a local high school – impress me daily. They have completely different perspectives from most designers I’ve … Continue reading →

Posted on April 29, 2013 by Marli Mesibov | Leave a comment

An Old Hat

Posted on April 22, 2013 by Marli Mesibov

I found so many interesting things this past weekend while packing my apartment for moving! One of the better finds was this hat, made circa 2008. It best fits a child-sized head, and I decided to donate it to Goodwill.

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