Category Archives: Conferences

September and October are busy months for me! You can hear me speak at: CS Forum “What’s in a Story? Creating Powerful Stories” September 11-13 Helsinki, Finland

Getting the User-Generated Content You Want, by Vanessa Gennarelli Right to the Point: How to get Great User-Generated Content

Rules of Engagement: Content Strategy for Social Media, by CC Holland Bad reasons to use Social Media: Everyone else is doing it. We want a social strategy (“Social” is NOT a strategy!)

Winning the Work: Making the Case for Content Strategy, by Ahava Leibtag Think Through Distribution Choose the content format for your information ex. Blog post, White paper, Video, etc Choose your distribution vehicle ex. “Content is King” is the information, … Continue reading →

The last talk of the day was I Don’t Have Your Ph.D.: Creating Content With Experts and Specialists, by Amanda Costello Step One: Meet everyone. Don’t put it off. Step Two: Hire them – tell them they are officially part of the … Continue reading →

Session #3 today was Content Strategy for the Customer Journey: Personalization Done Right, by Kevin Nichols To personalize content effectively, first ask:

As I sat in Kevin Nichol’s session on Content Strategy for the Customer Journey: Personalization Done Right this afternoon, I received an email. It was from Confab.

Live blogging from Confab, my content strategy home! Although I missed out on the workshops yesterday, Twitter kept me well informed of some highlights: @trisaratopsRAWR: If you can find users who love your brand but hate your website, you won’t be … Continue reading →

I was maybe 6 years old when I got the idea that my mother’s classroom would someday pass down to me. Like a queenship, I would accept my role as the next teacher in the long line of teachers that … Continue reading →