Category Archives: Uncategorized
Summer Podcasts: Content Design
Covid changed my professional brand. After 7 years of conferences, webinars, podcasts, and weekly blogging, the world changed. There were no more live conferences. Online conferences left me feeling disconnected. I’ve always been inspired by our peers in the Content … Continue reading
What can we do with AI?
AI is the hot new thing – in healthtech, and everywhere else, as far as I can tell. But I’ve noticed many people using the term “AI” to mean different things. I think this comes down to artificial intelligence being … Continue reading
Bringing together Marketing and Product
This is not just a love letter to Strava. It is also a celebration of good Marketing and Product collaboration… and a warning of what can happen without that collaboration. Warning: marketing without personalization As a longtime Strava subscriber, I … Continue reading
Myths and realities of starting a content design team
I’ve now built content design/content strategy teams from the ground up at three different organizations. In that time I’ve learned a lot. Here are 3 myths that I’ve seen – and believed – and would like to correct. Myth #1: … Continue reading
A fresh take on content design
The trees are stunning in Boston this spring. Friends and family tell me the dogwoods and cherry blossoms are blooming more fragrantly and abundantly than usual. But I think there’s more to it. Last spring I had ACL surgery, and … Continue reading
Marli Mesibov: Content Strategist & Writer 