Tag Archives: content-design

Bringing together Marketing and Product

This is not just a love letter to Strava. It is also a celebration of good Marketing and Product collaboration… and a warning of what can happen without that collaboration. Warning: marketing without personalization As a longtime Strava subscriber, I … Continue reading

Posted in Uncategorized | Tagged , , , , , , | Leave a comment

Myths and realities of starting a content design team

I’ve now built content design/content strategy teams from the ground up at three different organizations. In that time I’ve learned a lot. Here are 3 myths that I’ve seen – and believed – and would like to correct. Myth #1: … Continue reading

Posted in Uncategorized | Tagged , , | Leave a comment