Tag Archives: content-design
Bringing together Marketing and Product
This is not just a love letter to Strava. It is also a celebration of good Marketing and Product collaboration… and a warning of what can happen without that collaboration. Warning: marketing without personalization As a longtime Strava subscriber, I … Continue reading
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Tagged content-design, digital-marketing, email, email-marketing, marketing, product, UX
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Myths and realities of starting a content design team
I’ve now built content design/content strategy teams from the ground up at three different organizations. In that time I’ve learned a lot. Here are 3 myths that I’ve seen – and believed – and would like to correct. Myth #1: … Continue reading